The Big Idea

The ability to read can transform a life, a community, a nation.

Literacy is the foundation of learning.  It is central to our understanding of, and participation in the world.  It unlocks doors to opportunity, encourages active citizenship, enables prosperity and promotes democracy.

In South Africa more than ¼ of Grade 2 learners cannot read a single word and more than 80% of Grade 5 learners have not mastered reading.  Shocking statistics that have a massive impact on economic growth, employment, productivity, democracy, development.

#literacy4good aims to erase illiteracy in South Africa for good.

We believe that greater understanding and awareness of the problem at hand will encourage you to do what you can, donate a book, volunteer your time, spread the word and help us erase #literacy4good.

The Campaign

If you are reading this then you are luckier than millions of people!

Without conscious appreciation of the effort it took for you to learn to read or the automatic memory that lets you translate the black marks on this screen that form letters and manifest into words in your brain, you are an expert in literacy skill.

It is an unimaginable reality not being able to read, isn’t it?

#literacy4good’s reading challenge lets you walk in the shoes of child not yet able to read for just a moment, the shoes of a child who has not benefited from a childhood filled with books, literacy games, or enough time in a poor working parent’s life to ensure there was reading time at the end of every day.

We hope the reading challenge will create more empathy for the difficulty reading poses for children who have not had a caring reading helper in their lives.

Support #literacy4good by taking the reading challenge now.

The reading challenge

The #literacy4good reading challenge aims to create compassion and awareness of the problem of illiteracy and asks you to help us focus on the need, today.  It is possible for every child to learn to read.

Raise your voice, be brave, gain empathy for another, take the reading challenge and help erase #literacy4good.

Support #literacy4good by taking the reading challenge now!

…. or simply donate a book to a child today.

  • PLEASE INTRODUCE YOURSELF

    During your introduction please make the challenge text visible to the audience. This can be done by showing it to the camera on either a piece of paper, your cellphone or your laptop.

  • NOMINATE YOUR FRIENDS

    Nominate 2-3 people to participate in the @literacy4good challenge.  See how to encourage others to Get Involved and support this campaign.

  • BEGIN THE CHALLENGE

    Begin the #readingchallenge by reading the text. NOTE: For this challenge the pronunciation does not matter, the focus is on placing yourself in the shoes of a child unable to read and trying to decipher what each symbol means.

  • DONE

    Once you have finished filming, please like the help2read page on Facebook, and post your video to twitter and Facebook with the hashtags, #literacy4good #readingchallenge.

    If you do not have a FaceBook account, please email your video to info@literacy4good.org

    We recommend that you tag the people you have nominated in your video in order to let them know they have been nominated to participate in the challenge.

Challenge Instructions

Please read the instructions carefully and refer back to the video for reference:

Challenge Another

Once you have completed your challenge please nominate 2 or 3 people to take part in the #readingchallenge.

You could email your friends, family, colleagues to say:

I have just completed the #readingchallenge for #literacy4good to raise awareness of the massive problem of illiteracy in South Africa.  It is tragic that more than ¼ of Grade 2 learners cannot read a single word and more than 80% of Grade 5 learners have not mastered reading.

The ability to read can transform a life, a community, a nation. Literacy is the foundation of learning.  It is central to our understanding of, and participation in the world.  It unlocks doors to opportunity, encourages active citizenship, enables prosperity and promotes democracy.

It is so hard to imagine not being able to read. Just imagine if you couldn’t read this note from me!

That is what the #readingchallenge tries to create awareness of. So join me in supporting #literacy4good Take the Challenge today.

The #literacy4good reading challenge aims to create compassion and awareness of the problem of illiteracy and asks you to help us focus attention on and support for efforts to help South African primary school children from disadvantaged backgrounds learn to read and develop the skills that will help them engage with school and the world around them.

If you have taken the challenge (and even if you haven’t!) please spread the word to your friends, families and colleagues and ask them to get involved by:

This campaign has been designed by four Masters students with a social commitment who are working with help2read to raise awareness of the issue of illiteracy in South Africa and support efforts to fundraise for books and resources in impoverished schools.

To contact #literacy4good please email info@literacy4good.org

To find out more about, volunteer your reading helper time or contact help2read please visit our website at www.help2read.org

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